Social Media Brand Strategist for Creator Growth

About the role

Toptal is building a new business unit focused on empowering content creators. As a Social Media Brand Strategist (Creator Agent), you will work directly with senior leadership to onboard, coach, and accelerate the growth of our creator community.

Key responsibilities

• Onboard creators, assess performance, and identify growth opportunities across YouTube, Instagram, and TikTok.
• Provide 1‑to‑1 coaching on content strategy, packaging, scripting, and community building.
• Define weekly goals and metrics (CTR, retention, follower growth, engagement) and track progress.
• Guide creators toward professional publishing standards and prepare them for monetization.
• Activate brand partnership opportunities when creators reach traction.
• Design, test, and refine the Creator Agent methodology, turning learnings into playbooks and repeatable processes.

Required profile

• Senior creator strategist with proven success growing accounts on YouTube, Instagram, or TikTok.
• Builder mindset – able to think like a founder, operate like a creator, and strategize for scale.
• Strong analytical ability to interpret performance data and make data‑driven recommendations.
• Excellent communication skills and a fast‑paced, execution‑driven work style.

Required skills