Lifecycle Marketing Specialist

About the role

The company, a fast‑growing US fintech serving Latin America, is looking for a Lifecycle Marketing Specialist to own user communications from sign‑up through activation, engagement, re‑activation and retention. The role blends strategic planning with hands‑on execution and requires a data‑first mindset.

Key responsibilities

• Design, launch and optimise end‑to‑end lifecycle campaigns across email, SMS, push, WhatsApp and in‑app messaging.
• Map user journeys, identify drop‑off points and create segmented, personalised communications to move users forward.
• Build and maintain scalable automation, trigger‑based flows and segmentation models.
• Run A/B tests, analyse cohorts in Mixpanel and report on activation, retention and LTV impact.
• Collaborate with product and design teams to align in‑app messages with new feature releases.

Required profile

• Ownership mentality with a track record of taking projects from concept to delivery.
• Strong analytical skills; comfortable working with funnels, cohorts, churn and LTV metrics.
• Excellent copywriting ability for conversion‑focused messaging.
• Fluent in both Spanish and English.

Required skills

• Mixpanel analytics
• OneSignal messaging platform
• Figma for design collaboration
• Claude or similar AI content generation tools

What we offer

• Salary paid in USD or local currency, according to candidate preference.
• Full‑time remote position with flexible working hours.