Content Manager

About the role

The Content Manager will plan, execute and optimise the digital presence of the group’s companies, focusing primarily on social media channels. The role aims to generate enquiries, attract new customers and strengthen brand positioning while maintaining professional communication aligned with commercial objectives. The manager will collaborate with cross‑functional teams to ensure content aligns with marketing strategies and will monitor emerging digital trends to keep the brand ahead of the competition.

Key responsibilities

• Manage and administer multiple social media accounts.
• Plan and organise the content calendar.
• Run digital advertising campaigns to boost results.
• Continuously create and produce audiovisual and photographic content.
• Analyse metrics, trends and performance of publications.
• Support on‑site promotional activities.
• Monitor community engagement and respond to comments.
• Coordinate with external agencies for content production.
• Report performance insights to senior management.

Required profile

• Professional communication skills aligned with business goals.
• Strong organisational and planning abilities.
• Analytical mindset for interpreting social media data.
• Creative aptitude for producing visual content.

Required skills