Consumer Insights & Digital Analytics

About the role

We are looking for a data‑driven professional to turn consumer and digital channel data into actionable insights that drive growth, personalization, and smarter commercial decisions. The role focuses on consumer analytics, digital/app analytics, CRM, loyalty, and delivery, collaborating across Marketing, Digital, Operations, and Finance.

Key responsibilities

• Analyze consumer behavior, habits, frequency, and consumption occasions.
• Identify consumer segments and growth opportunities.
• Build and automate dashboards and track digital KPIs.
• Analyze funnels, conversion, retention, and cohort evolution.
• Develop segmentation models and personalization opportunities.
• Measure campaigns using A/B tests, conversion, incremental lift, and ROI.
• Assess delivery performance, ticket size, product mix, and promotions.
• Integrate multiple data sources to create a holistic consumer view.
• Detect trends, anomalies, and business opportunities.

Required profile

• Degree in Commercial/Industrial Engineering, Economics, Statistics, Marketing Analytics, Business Intelligence, Data Analytics or related fields.
• 3‑5 years of experience in consumer analytics, CRM, business intelligence, digital analytics, e‑commerce, fintech, retail, QSR or high‑volume transactional businesses.

Required skills

• Advanced Excel
• Power BI and/or Tableau
• Data analysis and visualization
• Consumer segmentation
• Funnel, conversion and retention analysis

What we offer

• Opportunity to influence strategic decisions with direct impact on frequency, conversion, retention, ticket size and consumer value.