Paid Media Specialist – Meta, Google & TikTok

About the role

We are looking for a performance‑driven Paid Media Specialist to manage and scale paid acquisition for a fast‑growing U.S. direct‑to‑consumer eCommerce business. The role focuses on driving revenue, customer acquisition and profitable growth across Meta, Google and TikTok platforms.

Key responsibilities

• Develop, launch and continuously optimize campaigns on Google Ads, Meta Ads Manager and TikTok Ads Manager.
• Build audience strategies including prospecting, retargeting and look‑alike audiences.
• Execute creative, copy and landing‑page A/B tests to improve conversion rates.
• Monitor budgets, maximize ROAS and manage performance metrics such as CPA and CAC.
• Implement and maintain accurate conversion tracking using GA4, GTM and Meta Pixel.
• Analyze performance data and deliver actionable insights to creative and marketing teams.

Required profile

• Minimum 2 years of recent experience managing paid media for U.S.-based companies.
• Experience with U.S. eCommerce consumer brands.
• Strong analytical skills and fluent English communication.

Required skills

• Google Ads
• Meta Ads Manager
• TikTok Ads Manager
• GA4, GTM and Meta Pixel tracking
• Shopify (preferred)
• Klaviyo or similar email‑marketing platforms (preferred)