Digital Planner

About the role

We are looking for a Digital Planner who will design, execute and optimise digital advertising campaigns. The role works closely with account, creative and commercial teams to align digital strategies with brand objectives.

Key responsibilities

• Plan, launch and optimise digital media campaigns across online channels.
• Collaborate with account, creative and sales teams to define digital strategies that meet brand goals.
• Analyse campaign performance, generate reports and recommend data‑driven improvements.
• Identify business opportunities and support the growth of digital accounts.

Required profile

• Strong background in digital media planning and strategy, able to design investment plans and channel mixes.
• Solid analytical skills to interpret KPIs such as ROI, CPA, CTR and make data‑based decisions.
• Effective communication skills for coordinating teams and presenting results to technical and non‑technical audiences.
• Commercial orientation with a focus on sales and account growth.
• Relevant education in marketing, advertising, communication or a related field.

Required skills

• Advanced use of Google Ads.
• Advanced use of Meta Business Suite.
• Advanced use of Google Analytics.
• Experience with ad‑serving platforms.