Digital Marketing Specialist

About the role

OPINATOR is looking for a highly‑creative Digital Marketing Specialist to join its fast‑moving Marketing Team. You will own the end‑to‑end execution of marketing activities that boost brand influence, generate leads, and deepen engagement with both existing and prospective customers.

Key responsibilities

• Design and implement a comprehensive plan to raise awareness and drive adoption of the OPINATOR platform, solutions, and services.
• Develop and execute inbound and outbound marketing strategies aimed at increasing lead generation.
• Create innovative growth actions that encourage desired customer behaviours such as adoption, engagement, and loyalty.
• Collaborate with designers to produce high‑quality content including blog posts, newsletters, brochures, and case studies.
• Analyse competitor offerings and partner with the sales team to refine communication, value propositions, pricing, packaging, and positioning.
• Stay current on digital‑marketing trends, technologies, and best practices, and track performance metrics.

Required profile

• Bachelor’s degree in Marketing, Business, Communication or a related field.
• Fluent in English and Spanish (C2 level); additional languages are a plus.
• Proven experience in digital marketing, preferably with B2B and ad‑tech products.
• Demonstrated ability to write and create content in both English and Spanish.
• Strong analytical mindset combined with high creativity and excellent communication skills.
• Highly organized, detail‑oriented, autonomous, and reliable.

Required skills

What we offer

• A hybrid work model that balances remote flexibility with onsite collaboration.
• Opportunity to shape marketing strategy for a global leader in customer experience management.
• Collaborative, fast‑paced environment with passionate teammates.