Consumer Marketing Manager

About the role

The Consumer Marketing Manager will lead the strategy and development of Nestlé's Chocolate and Biscuit category in Paraguay. The role focuses on turning consumer, shopper and market insights into actionable category strategies, brand plans, innovation pipelines and commercial activations, ensuring consistent execution across all consumer touch‑points.

Key responsibilities

• Develop deep consumer insights and identify new business opportunities for the chocolate and biscuit portfolio.
• Define, execute and monitor the brand strategy in close collaboration with finance, sales, trade marketing and communication teams.
• Lead innovation and renewal projects to strengthen the category portfolio.
• Manage product portfolio, pricing policies and channel strategies.
• Track business indicators (sales, share, profitability) and translate data into concrete actions.
• Build medium‑ and long‑term growth agendas while delivering short‑term results.
• Drive omnichannel initiatives that maximize brand impact and conversion.
• Control the category marketing budget and ensure optimal resource allocation.
• Partner with finance on budgets, forecasts, business cases and profitability analysis.
• Collaborate with regional and global teams to incorporate best practices.

Required profile

• University degree (completed or final years) in Marketing, Business Administration or related fields.
• Minimum 2 years of experience as a Brand Manager in a fast‑moving consumer goods company (mandatory).
• Intermediate to advanced English proficiency (mandatory).
• Own transportation (mandatory) and willingness to work onsite in Asunción.

Required skills

• Proficiency with Microsoft Office (intermediate/advanced).