Planner digital

About the role

The Digital Planner will design, execute, and optimise digital advertising campaigns for assigned business units, ensuring strategic coherence across media, messaging, and commercial objectives.

Key responsibilities

• Develop comprehensive digital media plans, defining channels, target audiences, budgets, objectives and KPIs.
• Set up, launch and monitor campaigns on Meta Ads and Google Ads platforms.
• Administer and optimise digital budgets in line with commercial goals and campaign performance.
• Coordinate with landing‑page, creative and other digital asset teams to secure required materials.
• Track core performance indicators such as lead generation, cost per lead, conversions and enrollments.
• Analyse results, extract learnings and provide recommendations for future planning.
• Maintain an integrated view of campaigns to ensure alignment of media, creative, message, audience and commercial targets.

Required profile

• Proven experience planning and managing digital campaigns for business units.
• Strong analytical mindset with a focus on performance metrics.
• Ability to collaborate with cross‑functional teams and translate business goals into media strategies.

Required skills

• Meta Ads
• Google Ads