Social Media Marketing Specialist

About the role

We are looking for a Social Media Marketing Specialist to join our dynamic team and drive the creation and distribution of original digital content across multiple platforms. The successful candidate will collaborate closely with clients and internal stakeholders to shape brand narratives, increase engagement, and deliver measurable results. This role is essential for translating marketing objectives into compelling social media experiences.

Key responsibilities

• Develop and execute comprehensive social media strategies aligned with client goals.
• Create original, on‑brand content for platforms such as Facebook, Instagram, Twitter, LinkedIn, and emerging channels.
• Monitor community interactions, respond to comments, and foster audience growth.
• Analyse performance data, generate metric reports, and provide actionable insights to optimise campaigns.
• Coordinate with design, copywriting, and advertising teams to ensure consistent messaging.

Required profile

• Hard‑working team player with a proactive attitude.
• Strong attention to detail and ability to manage multiple projects simultaneously.
• Excellent communication skills and a collaborative mindset.

Required skills

• Proficiency with major social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
• Microsoft Outlook
• Microsoft Excel
• Microsoft Word
• Microsoft PowerPoint